Smith Optics E-commerce Website Redesign

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Smith Optics eCommerce Website

Overview:

When the iconic performance eyewear brand Smith Optics sought to redesign their e-commerce website, they brokered the best-in-class team of LiveAreaLabs (UX/UI design) and Pragiti (Hybris development). The collaboration resulted in a world-class interactive brand experience layered over a robust e-commerce storefront that is fully integrated with corporate back office systems.

My Role: Creative Project Manager

Other Contributors:
• LiveAreaLabs - UX and UI design
• Smith Optics - presentation layer development
• Pragiti - Hybris e-commerce implementation and development

URL: http://smithoptics.com