Sake is one of the traditional alcoholic drinks in Japan and this brand creates the drink in the traditional way. 

The branding should reflect the minimal ingredients that go into making this drink, while at the same time reflecting the Japanese culture and everything related to the process of making sake. For this reason, the packaging is very simple and uses few features while still reflecting its contents. 

For the logo to be applicable in any situation, 3 different lockups were created. Always reflecting the same feeling of the traditional Japanese culture. 

The goal of the branding project was to both reflect a luxurious feeling - due to the product following traditional recipes - while still being accessible and approachable.

A clean and unique packaging design achieves just that. With the koi being the focal point of the brand and package design, the brand will be easily recognisable by it.