Dr. Mike Roskies
Yorkville Plastic Surgery Center
Copywriting | Brand Identity | Print Collateral
Dr. Mike Roskies is a revered Facial Plastic and Reconstructive Surgeon, and owner and head surgeon at the Yorkville Plastic Surgery Center. Dedicated to transformative and restorative work with the face, his kind and compassionate approach focuses on helping patients actualize the story they want their face to tell.
The resulting wordmark is friendly and current, with subtle elements of quirk, but maintains a professional and upstanding impression. The intersecting lines that converge in the middle of the icon create an abstracted M, with a bonus Y. Inner corners mirror the rounded details of the logotype and in turn make a unique tessellation for printed collateral.
Photography by Liz Salzman | Dr. Mike Roskies, Toronto ON Canada
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