Located in the commercial district of Uniq, in Maslak (Istanbul), Under Armour is the main B2B showroom of the American brand in Turkey. The wall partitions are made of glass and maintain a minimum height of 240 cms in order to allow natural light to diffuse homogenously into the store. Storeage’s design aims to strike a balance between Under Armour’s high performance, technically advanced products and its aggressive, intense brand image. Located in suburban Istanbul high-end mall Unique, the 640 square meter store exudes urban toughness and strength with its warehouse look and feel — exposed ceilings, industrial lamps, concrete flooring and steel fixtures.
To showcase the brand’s commitment to innovation, the store features a video wall highlighting Under Armour’s latest ads and performance videos, larger-than-life murals with athlete imagery, and educational graphics communicating the performance features and benefits of Under Armour’s products.
created by www.normal.com.tr
