That Arts Group
Brand Identity | Print Collateral
That Arts Group is a dynamic arts organization that aims to celebrate the boundless possibilities of storytelling when community, diversity, equity, and inclusivity are at the core of creation.
With its two main subsidiaries – That Choir and That Theatre Company – That Arts Group passionately fosters the creation and presentation of choral music, theatre and cabaret, while elevating the platform for marginalized voices.
Constructed from halftone dots that go from large to small, the icon has a reverberating effect, denoting the amplifying of voices. It also represents the idea of people coming together to form a strong and bold community. Vibrant colours are youthful and provocative, giving maximum impact to an organization intent on redefining storytelling through performance, and appealing to new and evolving generations to come.
That Arts Group, Toronto ON Canada
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