Hunter & Shaye
Brand Identity | Retail Collateral
Premium children’s fashion retailer, Hunter & Shaye sells special occasion wear and designer labels that celebrate the notable events in children’s lives. Their curated and upscale collection of formal and casual wear is memorable, magical, and made just for kids, while the journey for all is an experience they make elegant and enchanting.
To fix the brand’s multiple identities problem, we designated the formal wear side as H&S Ceremony, while all the other previous names would live under the primary Hunter & Shaye banner. This allowed us to create an overarching theme of enchantment for the brand, and carry through parallel motifs to the sub-brand.
Hunter & Shaye Inc., Toronto ON Canada
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