Brand: Anchor Haus
Location: Hampton Beach, NH
Sector & Industry: Airbnb/Short-term Rentals
Brand Mission: Creating a line of family-friendly boutique Airbnb properties that
help guests enjoy their vacations and foster lifelong memories with their loved ones.
Audience: middle-aged parents with young children that have visited Hampton
Beach before and want to go back to stay in a more elevated vacation space.
Design vision: organic logo with a heritage element
that conveys friendliness while remaining professional
Problem: standing out in the crowded market and growing a strong customer base
Solution:
· beachy logo featuring a nautical rope & knot
· channeling vintage designs that evoke nostalgia
· paired with hand-drawn type for a welcoming vibe
· red as the main color to differentiate from competitors
