Icon redesign for the Dutch Railways (NS)
For the NS mobility campaign we redesigned their icon system, to aid in visual storytelling.
For the NS mobility campaign we redesigned their icon system, to aid in visual storytelling.
The former icons lacked consistency and balance. The redesign needed to be consistent, readable, balanced and scalable. The scalability makes sure the new icon set for NS can be used in various touch points. From television commercials into social media and for UI interfaces within mobile applications.
Example outdoor poster. Where we show the possibility of using icons as big illustrations.
Cutdown from the TV-commercial.
Example of an Instagram story. Showing the animated/morphing icons in full effect.
Client: Nederlandse Spoorwegen / NS (Dutch Railways)
Agency: TBWA Neboko / Studio Neboko
Role: I was responsible for the redesign of their current icon set as well for the morphing animations used as endframe or separate communications.
