As creative lead for this campaign, I provided concepts, copy, graphic design, illustrations, and art direction. The USA TODAY Life 2014 Oscars Campaign was geared to drive traffic to the site oscars.usatoday.com. I expanded on last year's Versus campaign by illustrating top nominated characters. Promotions were used in print, web, and social media. For the "Out of this world" layout, I provided concept, copy, and art direction to another designer on our team.