SUNLIGHT WOMAN
Share the Light
To speak to up and coming entrepreneurial Kenyan women and support them in what has been a tough financial period. We seek to amplify the ‘Women of More’ project to our TA, stating that we are there for them and those they love. Create the much-needed brand-love effect.
Rationale
‘Light’, used to represent help/aid/understanding/comfort/care. Share The Light in this case, under ‘Women of More’, comes in as the much-needed aid from Sunlight, not only to homes, but also the business end of things, as women strive to make the most of their efforts, count in their households. We want to show Sunlight as an “enabler/promoter” of good things to come: a one-for-all solution that will be a key element in uplifting women entrepreneurs.
CREATIVE
