A pack that makes sense.
A clear hang tab increases the graphic space and minimises clutter. It also maximises the room inside the pack to fit in an extra 20% of Blu Tack compared to the original design. The tab is a flexible PET meaning that the pack itself can maintain its original size and stay within the ISO modular guidelines.
Nice touch.
The new packaging is completely tactile. An embossed logo on a matte soft-touch card creates a tangible experience that conveys the sensory qualities of the product inside.
A consistent feel.
Graphic elements are consistent between the outer packaging and the greaseproof paper, strengthening the brand presence and creating a memorable experience.
Time to break the mould.
The new pack is simple, functional and incredibly tangible. It brings more punch to an ‘everyday product’ and aims to surprise, delight and deliver it in an unexpected manner.
A simple relationship.
The display box is not only simple in shape. It also achieves simplicity between form and function that results in a design that is both essential and reduced to the minimum.
...Oh, and it has a big sister.
