Micheal McKay's profile

A Non Traditional Piece for a non traditional bank.

Micheal McKay
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A Non-traditional piece for a non-traditional bank.

ATB Financial was looking for an innovative way to talk to people about mortgage rates. So we developed this moving advert—with help from our friends at Heavy Industries—to create awareness on the streets of Alberta. How did it do? The video below really says it all.
Bank car MOVING boxes Mortgage mortgage rates non traditional non-traditional Guerilla
Bank car MOVING boxes Mortgage mortgage rates non traditional non-traditional Guerilla
A Non Traditional Piece for a non traditional bank.
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Micheal McKay's profile

Owner

Micheal McKay's profile
Calgary, Alberta, Canada

A Non Traditional Piece for a non traditional bank.

ATB Financial was looking for an innovative way to talk to people about mortgage rates. So we developed this moving advert to create awareness on Read More

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives