Part of the Aldo Group, Globo offers families across Canada a wide selection of brand-name fashion footwear and accessories.
Spring/Summer 2013
Goals
• Being reactive to quick promotions
• Streamline process to make life of customers, busy parents, easier
• Being reactive to quick promotions
• Streamline process to make life of customers, busy parents, easier
Methods
• Revision of the number of products per section
• Information hierarchy
• Standardisation of the photo direction
• Revision of the number of products per section
• Information hierarchy
• Standardisation of the photo direction
Results
• Lightweight site
• Increase of the conversion rate, mostly for customers coming from the newsletter
• Lightweight site
• Increase of the conversion rate, mostly for customers coming from the newsletter
Spring/Summer 2014
Goals
• Raising online brand presence - One third of the instore clients did not know that they could buy shoes online
• Displaying many promos at the same time on the home page
• Raising online brand presence - One third of the instore clients did not know that they could buy shoes online
• Displaying many promos at the same time on the home page
Methods
• Better and increased use of the graphic branded content
• Introduction of characters with their own personalities in the kids section
• Better and increased use of the graphic branded content
• Introduction of characters with their own personalities in the kids section
