Borghetti is a historic Italian liqueur of real espresso that is renewed with this spot.
We have enclosed the energy of the product in a dynamic commercial where the main focus is the
conviviality between true friends. We have also identified a new payoff for the product by exploiting its main ingredient,
espresso coffee, combined with the value that best identifies the product: Borghetti. Passione Espressa.
CHEERS!
CREDITS
Agency: STUDIO - CairoRCS Media
Head of STUDIO: Flavio Rossi
Creative Director Executive: Agnese Ruta
Creative & Art Director: Riccardo Girgenti Vinci
Project Manager: Francesca Ballarin
Production Manager: Nicola Marchesi
Production: Saganaki
Director: Fabrizio Accettulli
DOP: Luca Del Torre
Colorist: Luca Parma
