Digital Campaign for Adidas Parley
School Project
The goal of the project was to engage an audience concerned about the environment and convince them that Adidas is committed to ending plastic waste through innovation and empowering the consumer to make real change through the power of the sport.
Concept
All ads are connected by the headline «choose» and different taglines that explain the content of particular ad. The ads’ composition is designed in a certain way to demonstrate the contrast between the possible future and the sad reality. You «choose» between life with plastic that causes significant eco- logical problems and recycling that can save the planet; you choose between your children’s bright future and the consequences they will have to deal with if the measures are not taken.
Instagram post
Instagram post
Facebook Ad
