Nescafé Gold is the most premium range of Nescafé soluble coffee product line. The quality of selection of the beans and of the production process is much more demanding than for the rest of the Nescafé products. Their communication is once every couple of years, as it is for White Coffee, and expectations are really high for both!
Key Visual of the campaign for bus stops and subway in Mainland China
Other visuals
Additional visual for communication around the selection of this coffee
Additional visual for in-store communication
Campaign main packshot (personal edit)
Main visual for in-store communication
Additional visual for all around communication
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