I teamed with the interactive team at Erwin Penland and BI-LO's Interactive Technologies department to re-launch BI-LO.com in late 2007. From conception to completion including UAT, BI-LO's new website launched with a new log-in area of the site known as 'My BI-LO.' It offered account managment capabilities for our BONUSCARD loyalty card, personalization capabilities and value-added features such as the ability to create a shopping list from our weekly ad. Featured below is the Home page of the new BI-LO.com.
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Below is the Bakery Department section of the new bi-lo.com. I was responsble for working with internal departments and vendor partners to create and curate content for the website. I wrote text, selected graphics, created imagery as needed and developed web-based forms for streamlining of user-experience. I managed all content and promotions on the website on a daily basis and uploaded content using WCM, IBM's CMS tool.
Please find the 'Where to Redeem' page below which provided redemption information supporting a new fuelperks! Gas Rewards program that was tied into the re-launch of the 'My BI-LO' BONUSCARD. Support for the fuelperks! program was an enhancement to the website at program launch. Additional enhancements included account managment capabilties in the log-in 'My BI-LO' area of the site.
Below is an example of an In-store Bag Stuffer from the marketing campaign launching the new BI-LO.com and 'My BI-LO' log-in area of the site. The integrated marketing campaign also included consecutive ad space in weekly circular and monthly sales flyer, web video tutorial, a two month DJ sponsorship on a popular local radio station in our home market of Greenville, SC and additional in store POP pieces including shelf hangers and ironman signage.
