IT IS CLOSER PROJECT
This project is about a new italian fashion brand: It Is Closer.
It is Closer follows the urban style, the innovation and shows its artistic soul. This brand wants to be as a medium between art, creativity and its tribe. What's more its aim is to help Milano to be more open-minded and competitive rather than the other big cities today, building a new and fresh identity connected with an artistic movement.
I developed this work with Marco Vedovato
LOGO AND CORPORATE IDENTITY
PRODUCTS AND ADVERTISING
WEBSITE
METALAB
This is a creative and important website section. It is as a container and producer of images,concepts and ideas to led the public into the brand philosophy. It is more like a digital space, a factory where ideas come out. There is not a standar grid or structure for the images disposition but thery are placed to be interactive.
The images shown are all about artistic concept, brand works and projects.
Poster and postcards to support the metalab activity
APP
It is Closer is more than a fashion brand, it's a new way to live at better Milano, to discover its areas.
Therefore It Is Closer realizes its own application: This App is a personal guide into Milan life, a way to interact with the city through the cultural and artistic events.
Thanks to Marcello Arena for the photography
