HEP (Hrvatska Elektroprivreda/Croatian Electricity Company) has acted as the general sponsor for a variety of Croatian cultural events over the past few decades. The aim of this advertising campaign was to showcase some of the most important cultural events that are under HEP’s sponsorship.
Motifs from these cultural events are staged on theatre floorboards and highlighted with a spotlight. The theatrical atmosphere becomes symbolic of Croatian culture and conveys the desired message in an expressive way.
Motifs from these cultural events are staged on theatre floorboards and highlighted with a spotlight. The theatrical atmosphere becomes symbolic of Croatian culture and conveys the desired message in an expressive way.
CLIENT: HEP (Hrvatska Elektroprivreda),
Croatian Electricity Company)
Croatian Electricity Company)
AGENCY: Pink Moon
CREATIVE DIRECTOR: Hrvoje Škurla
ART DIRECTOR: Branimir Lazanja
GRAPHIC DESIGNER: Kamelija Gerovac
PHOTOGRAPHER: Damir Žižić
ACCOUNT: Iva Šegedin
ART DIRECTOR: Branimir Lazanja
GRAPHIC DESIGNER: Kamelija Gerovac
PHOTOGRAPHER: Damir Žižić
ACCOUNT: Iva Šegedin
YEAR: 2018.
