This brief is for educational purposes only.
This was a project I did for The YMCA. I was to produce collatoral for their Raise Up crew, a youth for youth crew.
I porduced fliers, a t-shirt design, logo (which had to incorporate the YMCA logo), adverts, posters and a basic website look.
I believe I suceeded in engaging my youthtarget audience as these designs stand out ad quickly grab attention. The colours and youthful as they stad outand are bright. The logo is also interesting as it has a few elements that make it up, and the colour scale makes it have more depth.
