INTENSELY SWISS
NESPRESSO
360 CAMPAIGN
Introducing the first Swiss campaign in the Nespresso's history, a large-scale campaign that was widely distributed in the country's four language regions. This unique relationship between Nespresso and its roots is its greatest strength and this is what the campaign was designed to celebrate.
Switzerland has always been a special market for Nespresso. Indeed, it is here in 1986 that the brand was created and it is also from here that it continues to operate for the whole world. The brand has a singular history and a particular attachment to its country of origin... but not only. It is above all a state of mind marked by paradoxes. A small country in the middle of Europe that is home to the best in terms of innovation, design, industry... A country marked by strong cultural traditions but resolutely turned towards the world, towards the future. The fundamental Swiss paradox is not a myth! And Nespresso has been inspired by it: a small coffee capsule has become an inspiration for the whole world.
From TV commercials, DOOH, OOH, Social contents, Banners, website, mailings, Boutiques' displays to Limited edition coffee packs, the campaign was a massive launch. The brand's website was adorned with Swissness for a dedicated promotional campaign, relayed via emailings and a paper mailing. The mailing offered a dive into the world of the campaign via several illustrations of what made the brand "Intensely Swiss".
The B2B component was also addressed using a variation of the B2C campaign.
