WAACS Rules #14
Every book is judged by its cover
Glass is solid as cast iron. But who dares to believe?
Rule to be broken
Induction hobs are made of glass. Deep glossy, dark and shiny. But how solid the glass may be... users still fear the vulnerability. Each spot should be removed immediately and no one dares to use a free induction zone as a working space. While every bit of space should be welcome in the kitchen.
How we broke it
For ATAG we designed the very first matt-finished induction hob. Instead of a shiny glass surface, this induction cooker has a matt finish. It reflects the robustness of cast iron. And in fact: the finish makes it even stronger and more resistant to scratches. A cooker with cast iron appearance: that touches the heart if you really love cooking.
No more polishing
When asking owners of shiny glass induction hobs we did a funny discovery: people mention easy cleaning as a big advantage of induction cooking. But in practice they clean and polish much more than people with gas cookers. With this matt-finished hob that’s over. Splashes stains and fingerprints are hardly visible. And beyond: a surface that looks more solid makes it more inviting to use it as a working surface.
The WAACS story
It's in our DNA to put questions where others obey the rules. Rules like: an induction hob should be black and shiny. At WAACS we have a close cooperation with ATAG. Together we have also created a new wok burner. We did it with the same questioning attitude. Where many competitors look at each other’s wok burners, we looked at a vulcano.
Induction hobs are made of glass. Deep glossy, dark and shiny. But how solid the glass may be... users still fear the vulnerability. Each spot should be removed immediately and no one dares to use a free induction zone as a working space. While every bit of space should be welcome in the kitchen.
How we broke it
For ATAG we designed the very first matt-finished induction hob. Instead of a shiny glass surface, this induction cooker has a matt finish. It reflects the robustness of cast iron. And in fact: the finish makes it even stronger and more resistant to scratches. A cooker with cast iron appearance: that touches the heart if you really love cooking.
No more polishing
When asking owners of shiny glass induction hobs we did a funny discovery: people mention easy cleaning as a big advantage of induction cooking. But in practice they clean and polish much more than people with gas cookers. With this matt-finished hob that’s over. Splashes stains and fingerprints are hardly visible. And beyond: a surface that looks more solid makes it more inviting to use it as a working surface.
The WAACS story
It's in our DNA to put questions where others obey the rules. Rules like: an induction hob should be black and shiny. At WAACS we have a close cooperation with ATAG. Together we have also created a new wok burner. We did it with the same questioning attitude. Where many competitors look at each other’s wok burners, we looked at a vulcano.
