HuskyFest 2012
Creative direction, project and production management
Creative direction, project and production management
HuskyFest was a three-day celebration of community and culture at the University of Washington held April 19–21, 2012. Two days were focused on reaching out to the campus community and the third, Saturday, was focused on the general public.
This was the first year my department put this event on for the university, and it was a Herculean task within a short time period, to say the least. I was in charge of creative direction, as well as production and execution of all marketing deliverables, which included programs, posters, signage, a website, radio ads, a television spot, newspaper and magazine advertising, web and social media ads, digital signage, emails, and t-shirts, plus much, much more.
I was fortunate to be working with a great team of people who really rose to the occasion and helped make this a successful effort and event. Samples of a few of the collateral pieces are below, as well as some photos from the event itself.
HuskyFest Radio Ad 1
HuskyFest Radio Ad 2
HuskyFest Radio Ad 3
