A kidnapped girl, an international criminal affair, a real life thriller inside the Vatican walls.
Vatican Girl is the new Netflix docu-series about one of the most controversial Italian mysteries:
the disappearance of Emanuela Orlandi, a 15 years old Vatican Citizen that went missing
on June 22nd,1983 and was never found.
the disappearance of Emanuela Orlandi, a 15 years old Vatican Citizen that went missing
on June 22nd,1983 and was never found.
Today, 39 years later, no one knows what happened to her, but what is clear is that someone
involved in her disappearance still doesn’t speak the truth.
involved in her disappearance still doesn’t speak the truth.
This kind of “conspiracy of silence” inspired us to create the contents to promote the title, all linked by the same concept:
SOMETIMES SILENCE IS THE WORST CRIME.
SOMETIMES SILENCE IS THE WORST CRIME.
The series was launched with a main k-art that recalls a famous picture of Emanuela
which was used by the family to create some “missing person” posters: the photo appears through the black lines
of a censored document in which someone is giving his statement about the case.
which was used by the family to create some “missing person” posters: the photo appears through the black lines
of a censored document in which someone is giving his statement about the case.
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Also a secondary k-art was released on Netflix platform, in which Emanuela’s face appears on a map of Rome, as if the truth about her disappearance is still hidden in the roads of the city. The artwork was made
in collaboration with Ed Fairburn, a UK illustrator specialised in manipulating paper maps to construct portraiture.
in collaboration with Ed Fairburn, a UK illustrator specialised in manipulating paper maps to construct portraiture.
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Since the day after Emanuela’s disappearance, her family has done anything to try to find her, fighting to search the truth, but without success. It seems that the investigations are still stuck in 1983.
So to bring attention to the fact that the resolution of the case still seems far away and to restart the conversation about it, we decided - in collaboration with the Orlandi family - to affix again, all around Rome, the old “Emanuela is missing” posters that her relatives and friends hung up in 1983, but with a twist.
The new posters are completely unbranded and report new headlines to highlight all the different leads that the investigation followed in those 39 years: was it a case of international terrorism? Was it a heist by the Banda della Magliana? Or maybe Emanuela was kidnapped to prevent her from revealing some dark secrets the Vatican was involved in? Pietro Orlandi’s quote at the end of each poster, reaffirms that the family will never stop looking for Emanuela. They’ll never stop looking for the truth.
CCO & Partners - Livio Basoli & Lorenzo Picchiotti
Creative Director - Davide Labò & Luca Riva
Senior Copywriter - Cecilia Rocchetta
Art Director - Giovanna Mocchetti
Head of Content - Ludovica D’Aquino
Social Media Creative - Alessandro Magnani
Art Director - Mariano Barresi
Strategy Director - Marco Mammino
Senior Strategist - Michelangelo Ferracane
Client Director - Elena Panza
Account Director - Piera Colasante
Account Manager - Giulia Visconti
Senior Account Executive - Giovanna Savastano
Integrated Production Director - Matteo Pecorari
Senior Producer - Alice Garbelli
Junior Producer - Giovanna Di Stefano
Post Production Supervisor - Seba Morando
Post Producer - Miriam Ottina
Senior Editor - Federica Ruggeri
Editor - Niccolò Gobbi
