Clini - Motion & Art Direction

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Clini is a company that provides outpatient medical services in Chile. Currently, its strongest businesses are laboratory analysis and Lasik surgery.

As Art Director my challenge was to create a Key Visual that reflects the values of the brand and manages to stand out from the competition in an almost irreverent way for the sector in which it competes, but without losing the professionalism and confidence that should show a company that develops in the medical sector.

Thanks to the strategic development of different campaigns and communication in social networks, Clini was able to grow in leads and position itself as a leading company in the sector.