GET UN DRESSED
I created a Lookbook 2010 with a dark touch
and a special combination of paper and material.
- Its all about to get un-dressed -
BRIEFING
I created an advertising for ZARA in 2011. In regard of the company
believes that windowshopping contents all the advertising a store needs. I decided to focus on a new website and a brandbook which is very important for the brand itself. In Fact, the only advertisement happens in the webshop and their 1.763 stores of Zara. To mention their new collection, which renews itself weekly, I decided to choose the colors black and white as they are standing for the terms timeless and classic. The Brandbook picked up the idea of an everyday new look and weekly new collections at Zara. So it’s all about to get undressed from the out side to the inside. The customer get’s an idea of the different materials, style and what the brand is standing – while zipping, turning and button up the advertisement all way up. This is also recurrent in the website’s full space video – which start’s when the customer is hovering over it.
believes that windowshopping contents all the advertising a store needs. I decided to focus on a new website and a brandbook which is very important for the brand itself. In Fact, the only advertisement happens in the webshop and their 1.763 stores of Zara. To mention their new collection, which renews itself weekly, I decided to choose the colors black and white as they are standing for the terms timeless and classic. The Brandbook picked up the idea of an everyday new look and weekly new collections at Zara. So it’s all about to get undressed from the out side to the inside. The customer get’s an idea of the different materials, style and what the brand is standing – while zipping, turning and button up the advertisement all way up. This is also recurrent in the website’s full space video – which start’s when the customer is hovering over it.
