FRA
‘Fra’ is a Pune based store working in the area of selling of fresh fruits and vegetables, processed vegetables and other daily essential products. Keeping in mind the nature of this particular brand, there are three main keywords that plays very important role which are:
fresh.farm.feel.
Since the name denotes freshness we have tried to execute this thought in the visual communication. I worked on this project as a Design Consultant with agency "Me Mahaut". We worked on the identity design and other promotional material. Designer Ketki Kulkarni, very well executed this project according to my visual note.
