Pottery Barn Direct Mail

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Pottery Barn
Summer catalog and promotional business gifts direct mail

Pottery Barn needed a designer and art director for their summer supplemental catalog. I art directed the photo shoot for the center spread of the summer housewares offering for the season. I booked the photographer, worked with the set designer, and was on set for two days directing the shoot. I then designed the entire catalog. This was a promotional piece that was taken to New York city by the public relations team and was shown on Good Morning America. The PR team said it was one of the nicest spreads they had ever promoted. The business gifts direct mail piece is an annual piece that is received by high-end buyers. I worked with the photographer to manage the quality of the images and went on press to ensure the high-end glossy look and feel of this promotional piece.