Project Description:
In our Market Research and Insights Class, our team was tasked to:
- Understand and segment the current experience demand for interdisciplinary graduate studies.
- Benchmark MBA, MPP and Strategic Foresight (MSF) competitors and identify key differentiating opportunities.
- Provide insight regarding the possibility of opening a MBA in Design of Public Policy and a MBA in Strategic
Foresight.
After conducting over 40 in depth interviews, various ethnographic research studies and 50+ street intercept interviews, our team was able to provide meaningful market insights to shape the DMBA's strategy moving forward.
Following are some of the most relevant insights found throughout the process:
Team: Alex Vasquez, Payal Patel, Yvonne Tran, Eda Goksel, Luke Wallace and Daniel Gómez
