Brief Overview & Concept
I chose to create two advertisements for Land Rover. Land Rover have an exceptionally strong style that they use to approach all their advertisements, I wanted to challenge this as I think their advertisements often look too similar and blend together. I aimed to create advertisements that are relevant to how we are living our lives during the pandemic. This challenged me to think laterally as most Land Rover advertisements feature exotic locations but we weren’t allowed to leave our houses during the first lock down.
Land Rovers and their owners were locked in.
Garages were packed up along with the cars and no one was able to embark on any new adventures.
Everyone was patiently waiting to open their garage doors and hit the road once again !
The second advertisement features a play on social distancing. Land Rover proudly states that when driving
into the unknown only a Land Rover will do.
This means that Land Rovers are one of the very few vehicles capable of driving through challenging terrain so there is naturally a lot of open space. You can safely reach ‘the middle of no where’ in a Land Rover.
