For the March 14, 2014 issue of Time Out New York, the staff was working on a cover-article focusing on what is considered overhyped in New York City and what is underhyped, which led to the creation of "The Fear of Missing Out." This article focused on the "FOMO" craze and how everyone in NYC is going nuts over things like cronuts, Brooklyn, HBO's GIrls and more. This article is showing what you are truly missing out on.
The magazine contacted me because they were envisioning a certain retro aesthetic for their cover and image for the actual article. A 1960s B-Movie poster look was what they wanted for the cover, with screaming young women and men, overshadowed by cheesy-scary fonts showing the FOMO title.
In the initial conversation with the art directors, I provided them three loose-concepts for the cover. They instructed me on what the title would be, a list of old horror movie posters to reference and the invitation to try out different color pairings (yellow/purple, red/green).
They wound up picking elements from each of the covers. We then made it a bit more modern by using stock images of 21st century people fitting the mold of the young screaming individuals.
For the interior artwork (to go along with the feature article), they had a vision in mind. The article highlights what is considered overhyped and the NYC phenomenon known as cronuts was the image in mind. I was forwarded this sketch of three giant cronuts attacking the city; playing into the old B-movie style again.
After some back and forth, we came to this graphic-image, highlighting the "bombardment" of overhype culture. Ha!
And then it's out in the real.
The "FOMO" artcle on Time Out New York's website.
The magazine's presence on their Facebook page as well.
