Designed by Jen Leheny for Canberra Southern Cross Club for their members only gaming promotions, these posters each needed their own look and feel. 

Each piece needs to be bold and eye catching, to stand out among other marketing material, and to clearly communicate how to enter and what prizes are available.

For each of these promotions, I was given only the title to suggest the direction of the design - along with information about draw dates, prize amounts, and how to enter. 

In each case, the title given suggests the theme of the marketing material, so I first conducted research to see which direction would be the best one to follow. I used a combination of stock vectors and background textures as a base for each design.

Bright colours and eye catching designs ensure these promotions can't be missed.

I used typography and illustrations to design each themed poster, having fun with the titles and themes to tell a story and to entice the viewer to enter the competition.