Moodboard and brand brief created at the start of the project. The moodboard establishes the atmosphere, and mood the brand was aiming for, and the brief set up objectives and goals for the brand to follow.

Following sketches, digital ideation of the main mark took place. Exploring different shapes, typefaces, arrangements and backgrounds was a result of this step of the process.

The refined logo, with the initial color palette. The rocketship shape was finalized by this point as well as the general color scheme.

Refined and simplified logo with a refined color palette.

Site map for The Launch Pad website.

Visual design mock-ups of The Launch Pad website.

Visual design for mobile app.

Printed menu design for the Launch Pad restaurant.