Para el desarrollo de la propuesta, se tomó estratégicamente como hilo argumental la orografía de la zona de Planes puesto que es un punto diferenciador de ésta respecto a otras cooperativas y hace que sus productos agroalimentarios tengan unas características que los hacen únicos.
La imagen gráfica se basa en una abstracción de lo que define a la montaña.
Los colores escogidos tienen su justificación en el tono de los productos que ofrece la cooperativa: aceite y cerezas.
In order to develop this proposal, we strategically chose the orography of the Planes region as our main line of work, since it is a distinguishing feature of this Cooperative with regards to other cooperatives and gives its food and agricultural products their uniqueness.
Graphics as well as packaging of the products in offer should honestly convey their origin, a cooperative in the Alicante mountains as well as their way of doing: the usage of traditional farming techniques.
Graphics as well as packaging of the products in offer should honestly convey their origin, a cooperative in the Alicante mountains as well as their way of doing: the usage of traditional farming techniques.
Creative Direction and design: Ana Vañó (UVE) Francés, Cristina Toledo
Project by nueve estudio
