The Center on International Business Education and Research at IU Kelley School of Business completes an annual report each year as part of its federal mandate. In 2010, they approached our agency for help crafting a "story" to present that information more compelling to potential corporate partners, alumni, and prospective students.

Using student and staff photographs compiled from dozens of international trips, we created a brochure that explains the value of international learning experiences as part of a complete business education. Our goal was to illustrate that even a visit to an Indian bazaar is a lesson in international business. The story tells itself in headlines and photos, supported by the client-provided body text that explains programs and initiatives in more detail.