WE HEAR YOUR CALL
GENEVA UNIVERSITY HOSPITAL
GUERILLA
Bad thoughts can happen anytime, anywhere, in a young person's head, especially in this time of pandemic. In Switzerland, suicide is the main cause of death among 15-24 year olds and when we talk about these subjects, it is always more difficult to reach them in an impactful way. More than ever, it is important to break the traditional communication channels...
With MALATAVIE, we created an awarded guerrilla campaign with a fresco in the heart of downtown Geneva and a strong message that challenges by its size: "Wherever you are, we hear your call". Designed with the Geneva artist Amikal, this creation highlights the phone number of the Teen Line and characters in crisis situations. Thus, teenagers - as well as their entourage - can directly contact MALATAVIE's psychologists and share their concerns. A first step towards wellness...
