BEAR Ltd x LRNCE Collaboration for the WONDER + HARMONY launch
Art Direction / Branding / Design
BRIEF
Create a packaging solution that showcases the combined launch of two new skincare products outside of the brand's current vitamin range.
Encourage consumers to purchase a mindful product – with packaging that lives on past the use of the product (i.e visually appealing enough to keep on a bookshelf or desk).
Encourage consumers to purchase a mindful product – with packaging that lives on past the use of the product (i.e visually appealing enough to keep on a bookshelf or desk).
SOLUTION
Artist LRNCE was commissioned to create paintings that represent change through abstract and energetic forms to align with the brand's ethos of community connection and their aspiration to create a product that appeals to a global audience.
The paintings combined with a minimal yet considered design approach, resulted in dynamic packaging artwork to launch the new skincare range. This creative approach stood out markedly in a landscape where the design approach to wellness overwhelmingly featured simple minimalism and clinical representation. The difference worked twofold to cut through a crowded market, and also support sustainability by layering value into the design.
The paintings combined with a minimal yet considered design approach, resulted in dynamic packaging artwork to launch the new skincare range. This creative approach stood out markedly in a landscape where the design approach to wellness overwhelmingly featured simple minimalism and clinical representation. The difference worked twofold to cut through a crowded market, and also support sustainability by layering value into the design.
Photography by Benjamin Holtrop, Jenah Piwanski & Vianca Soleil
