RESET EYES
L'Occitane
Digital Campaign
For the international launch of its new range of products " Reset Eyes ", L'Occitane had a big challenge to take up: to propose an international deployment allowing to address the constraints and cultural habits in terms of beauty of the various targets... while keeping a coherence with the previous campaigns of the Reset range.
As we come up with the message "Nature offers your skin extra hours of sleep" it had be adapted for each market. The art direction has highlighted the luminous and natural side of the range with its regenerative properties acting during the night.
With more than 40 product contents in only 2 days of shooting and 1 month of postproduction, you can find this campaign in more than a hundred stores and on digital media in a dozen European and Asian countries.
