ENGRAVED MEMORIES
Action Innocence
ACTIVATION / ONLINE
This awarded campaign for Action Innocence's causes - protecting children integrity and fighting cyberbullying - is based on a simple idea: engrave illustrations telling the strongest stories on the themes of harassment directly on school desks. These illustrations are animated thanks to an augmented reality application specially created for the occasion. A unique combination to reach young people at the heart of the issue and open the conversation between them and teachers.
So, dare to talk about it!
#HistoiresGravees #EngravedMemories #oseEnParler ose-en-parler.ch
