Nowadays brand new things take a really short time to become second hand stuff. This depends on people's behaviour and on a lot of dfferent reasons. And this is also good news, because we can buy a lot of stuff as new but with a very low price, on Subito.it (the website to sell and buy used objects). In our commercials, we ironically say thank to the lack of talent, to fashion victims, to unexpected news and to everything that make it happen.