UnWined
The juice to drink with wine fans or alcohol drinkers
Being a 0-alcohol person - even at his own birthday parties - but sorrunded with people who drink it at least on special occasions, I like to color my own cup. For this I usually use red fruit juice or grape juice to make it look a bit more like wine.
The problem with this is that most juices are bottled in plastic, which makes them too different from wine bottles.
For this reason, I thought about a juice that comes in a wine bottle and challenged myself to design it and its brand.
Squeezed is the original brand, while UnWined is the name and lettering of this product. From there, it's all about the label.
This is a project that won't be produced, as it's just something I have been working on to expand my own portfolio as I am doing right now.
But it was a lot of fun, as always, because to be able to present it at art markets, I also made three real-life examples.
