TMANTA3SH WMA FOQ (18+)

AL JADEED TV has been swinging between the #1 TV Channel and #2 in Lebanon for the past 4 years.

As their brand and creative consultant, I strategized the overall creative aspect of the rebrand, conceptualized it and supervised the execution of the the different elements of the channel:

- General Brand Identity

- Creative Direction
- TV Shows Branding and Packaging

Eighteen and Above, 18+, is a social talk-show on AlJadeed TV discussing controversial topics in Lebanon. Underage Marriage, LGBTQ+, GBV... etc...
As a Creative Consultant working on rebranding the channel, and some if its shows, the choice to make it flashy and funky played a great role in attracting the younger audience, and highlighting the importance if these topics.

Designed by: Shada Fadlallah (FRTR)
Animated by: Toufic Naim (Al Jadeed Creative Dept.)

Note: All photography used in the mood-boards is only used as reference. None of it was used on TV, social media, or any other commercial channel. If you are the owner of any of the artwork kindly DM for credits.

MOOD BOARDS / LOOK AND FEEL