Transit Ad

Client: A couple with a pet store in Miami knowing they have lots of potential customers in Miami who own pets or want to own a pet. They focus on food, toys, and a shelter for all animals. They want to advertise premium toys, food, homes, and the best animals for any family or person to have as their companion. The company name is PetHouse premium shelter and store. They want people to find them online possibly walk by and be attracted to the store. 

Audience: The audience is pedestrians in a large US city, who are walking by, waiting for, or riding on city transit. Miami has a large public transportation system, Metrorail, Metromover, and Metrobus they all provide low-cost or free ways for pedestrians to get around Miami without splurging on taxis and rental cars. 

Message: Possible quotes to use “Until one has loved an animal a part of one’s soul remains unawakened”      ~Antole France. “A house is never lonely where a loving animal waits” ~anonymous. “The Best Therapist has fur and four legs” ~anonymous. “True love is a hop, skip, and animal shelter away.” 

Purpose: the purpose of the campaign is first, to promote the client’s product/service to the audience, and second, to persuade the audience to visit the client website