INKREDIBLE SNEAKERS
GENEVA OPERA
ACTIVATION / DIRECT / ONLINE
The Geneva Opera House needed to let people know that the
institution’s doors are open to all generations and break the image of an old-fashioned venue.
After 140 years, one of the most respected cultural venue in Switzerland decided to launch its most ambitious project to date: the renovation of its entire building and the establishment of much more contemporary programming.
A great opportunity to spread a new vision and change millennials and Gen Z opinions.
We created Inkredible Sneakers, an unexpected
way to challenge the codes of the opera’s world thanks to a unique ink.
During the renovation, we salvaged the institution’s old and useless materials to create, with the help of
two great partners Camper and Fichtre (a famous Swiss Artist),
a unique ink linking the institution’s past to its future.
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