Primavera:
In a place created to relax and enjoy food, Primavera a luxury restaurant located in Italy, Florence aims the give the best relaxing and high end experience.
Logo: A customizable serif that have three points: 1. serifs to shows the luxury side 2. we add an element to the letter E to show the elegant side of it 3. we deleted the serifs from the top of the letters to give a relaxing feeling to the brand.
Colors: warm color palette to enhance the quality and the freshness of the brand.
Visual Identity: we took inspiration from old cultures of Tuscany, we used marble textures, and patterns inspired from the old Tuscany post stamps.
