Haute Boards® are a young startup board sports brand who make a variety of boards for stand up paddling, surfing, windsurfing, kiteboarding, wake & snow boarding.

I was asked to create an identity that’s sharp, visually striking, bold yet simple and would work across a variety of boards, appeal to both male and female audiences and visually differentiate them from competitors.

The vibrant color palette keeps the overall look & feel fresh, modern and dynamic.

The marque is a monogram style design that’s distinctive, challenging and disruptive, it's inspired by the high/rush you get when engaging in board sports.

At present stand up paddle boards are the main focus, in time additional boards will be added to the product range.