Clark's Spring '08 campaign
Photo art direction for retail, outlet and trade show images
Photo art direction for retail, outlet and trade show images
For 3 years I created the concepts and designs for Clarks retail campaigns. I worked with teams of talented creatives (casting agents, stylists, hair & make-up, location scouts, prop specialists) overseeing key visual decisions and art directing the photography. Each shoe had it's own story to tell. Shown for this campaign are the point of sale graphics and duratrans cashwrap.
Photographer: Michael Warren
Producer: Atlas Productions
Locations: Various New York City locations
Photographer: Michael Warren
Producer: Atlas Productions
Locations: Various New York City locations
Setting up the above shot with kayaks - Pier 72, New York City.
The spring campaign also saw the introduction of reusable bag designs. These designs were not related to the seasonal campaigns but were designed alongside them. Copywriter: Karen Dawson, 2 Blue Spruce.
