The Postcard Club
founder / branding
The idea for a postcard club came when the entire world was shut down. a friend and I had been exchanging cards for a few years which always brightened my day and I thought-- what if this could do the same for someone else? I began looking into exchange structures and finally found a winner. Secret Santa, but postcards.
After a sign up, you receive a name and address each month, to which you mail a postcard. At the same time, someone has received your name and will mail it to you. But you won't know who that is until it arrives. Participants are encouraged to take advantage of monthly writing prompts to help get the conversation going.
sketches & iteration
