Florette is leading salads and fresh product brand, who was in the need of boosting its innovation. After being a pioneer in the space of pre-packed salads, most of its competitor brands copied Florette, quickly losing its competitive advantage.
The objective of this project was to create a new brand territory where copying wasn't an easy task for rival brands.
And what territory did we create? What is natural.
Script for the TV spot:
Customer: Florette
Agency: Newlink Spain
