Clark's Fall '06 campaign
Photo art direction for retail, outlet and trade brand images
Photo art direction for retail, outlet and trade brand images
This was my first campaign created for Clarks footwear. The subjects and select background details are called out in color, the rest live in black & white. The mood was a snapshot of simple moments in everyday life. I worked with teams of talented creatives (casting agents, stylists, hair & make-up, location scouts, prop specialists) overseeing key visual decisions and art directing the photography.
Shown are the images shot for point of sale, cashwrap duratrans and the World Shoe Association (WSA) trade show booth. A master color palette was created to use for retail, wholesale and trade show collateral.
Photographer: Michael Warren
Location: Boston, MA
Shown are the images shot for point of sale, cashwrap duratrans and the World Shoe Association (WSA) trade show booth. A master color palette was created to use for retail, wholesale and trade show collateral.
Photographer: Michael Warren
Location: Boston, MA
